Client: Peninsula Papagayo | 2021-2024 |

Peninsula Papagayo Digital Identity

Graphic Design

Motion Graphics

Art Direction

Social Media

Located on Costa Rica's Pacific Coast, Peninsula Papagayo is a premier luxury destination offering world-class resorts, exclusive residences, a private marina, and unparalleled experiences in nature. Renowned for its sophisticated approach to luxury and seamless integration with the natural environment, it caters to an elite clientele seeking adventure, relaxation, and exclusivity.

My responsibilities as an Art Director included: developing comprehensive visual guidelines for multiple digital formats (static content, videos, and motion graphics), tailoring each deliverable to meet diverse needs while ensuring alignment with the creative direction. I also led the visual storytelling process from inception to delivery, overseeing social media calendars, reviewing the quality of each deliverable, and incorporating client feedback to refine the final output. This thorough intervention elevated Peninsula Papagayo's digital presence, reinforcing its reputation as a high-end destination.

Key Achievements

Managed the account's visual identity and content creation from October 2021 to December 2024.
Designed and implemented over 20 unique content templates—used across static visuals, videos, and motion graphics—to address specific communication needs while maintaining a cohesive visual identity.
Collaborated with The Content Creators team to grow the account's following from 9,331 to 25,000 followers to date.
Successfully adapted and aligned content with a new brand guide introduced during the project's timeline.