Client: Na Lakalú | 2023 |
Catalog Design for
Na Lakalú's Nativo Collection
Editorial Design
Graphic Design
Na Lakalú is an interior design and furniture company that creates meaningful and authentic pieces inspired by Costa Rica’s rich heritage and natural surroundings. Their Nativo Collection celebrates the essence of raw materials and offers clients the ability to customize their furniture to suit their personal style and space.
For this project, I served as the Senior Graphic Designer responsible for crafting the visual identity of the 65-page catalog for the Nativo Collection. The catalog showcased the collection’s concept, renderings, materials, and customization options. Alongside the Art Director, I defined the color palette and graphic style, managed project timelines, coordinated with the copywriter to complete missing content, and maintained direct communication with the client to address feedback. I ensured on-time delivery through back-to-back revisions, resulting in a polished digital document and a printed version for in-store use.
Thanks to the success of this project, Na Lakalú commissioned two additional catalogs for other collections: a general catalog and a summer catalog titled Poró. Both catalogs were designed using the graphic foundation established for Nativo, with variations in typography and color palette to align with their specific content. I was also responsible for designing these catalogs, maintaining consistency while tailoring them to their unique themes.
Credit
Design: Amelia Alvarado
Art Direction: Fabián Silva
Copywriting: Marta Hernández
Furniture Photography: Provided by client
Catalog Photography: Gerardo Ramos