Client: Monkey Lú | 2023 |

Crafting Monkey Lú’s Digital Narrative

Art Direction

Social Media

Photography

Founded in 2008, Monkey Lú has remained a national benchmark in the children's toy stores category. It offers educational and entertaining products that are key for early stimulation in toddlers and children, while fostering family bonds through the joy of play.

In this project, I co-directed the visual aspects of Monkey Lú’s digital communication strategy alongside the production director and creative team. My focus centered around ensuring that the visual composition of its social media content aligned with the brand’s playful identity, making the development of key visuals and establishment of the look and feel of photo and video productions, paramount aspects to guarantee consistency across platforms.

A key aspect of my contribution was the creation of a cohesive digital visual identity that served as the foundation for the brand’s social media presence. By collaborating closely with the production director and creative lead, I ensured that the final outputs not only aligned with Monkey Lú’s standards but also effectively resonated with its audience. The result was a robust visual identity that enhanced the brand’s digital presence and set a benchmark for future campaigns.