Client: Site | 2024 |
Concept Book
Design
Editorial Design
Art Direction
Site is an architecture studio renowned for creating meaningful designs inspired by the natural world and the unique stories shared by their clients. As an Art Director at The Creators, I developed and designed the key visuals for a bespoke printed concept book, gifted to clients upon project completion. My involvement in the project also included a formal client presentation of the product's concept, as well as the supervision of the execution of the rest of the design.
The book showcases diverse project renders, the conceptualization and inspiration behind each design, and technical details such as the selection of materials and the defined color palette for the client’s home. Crafted to align with Site’s visual identity, the design ensures consistency and adaptability, providing the book with the possibility of being seamlessly updated and reused for future projects. My main goal within the project was to combine boutique editorial design with a refined aesthetic to reflect the studio’s high-end quality and expertise, beautifully brought to life through intricate visual detail curation.
The concept book was designed with thoughtful production features to enhance its tactile and visual appeal:
Embossed Cover: Showcasing Site’s logo and branding lines for a subtle yet elegant texture.
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Short Width Cover: Designed to reveal a preview of the internal page details, adding layers and depth to the design.
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High-GSM Inner Page: Ensures durability and prevents wrinkling, aligning with the high-quality standards of Site Architecture.
Credit
Design: Amelia Alvarado, William Miranda
Art Direction: Amelia Alvarado
Copywriting: Site
Renders: Site
Creative Direction: Juan Carlos Arauz