Client: Nothing | 2024 |
Canina & Girl Ultra Concert
Marketing Campaign
Art Direction
The Creators Studio led the marketing campaign for the concert featuring Canina, a Costa Rican singer, and Girl Ultra, a Mexican R&B artist. The campaign included concept development, graphic design, and the production of printed materials to create a cohesive and impactful promotional effort.
The campaign consisted of social media posts and stories, advertorials, and a gifting initiative for influencers, who received custom-designed kits tailored specifically to the event.
As Art Director, I led the visual direction of the project from its conceptualization to final execution. I worked closely with the project’s designer to develop a strong and cohesive graphic identity across all assets, ensuring alignment with the campaign’s vision. Additionally, I coordinated directly with the production company to review color proofs and oversaw the quality of printed materials before their delivery to influencers, maintaining the highest standards throughout.
Credit
Designer: Paola Jiménez
Art Direction: Amelia Alvarado
Copywriting: Marta Hernández
Project Management: Alexander Alpizar
Creative Direction: Juan Carlos Arauz